LOCATION: A HIGH-RISE OFFICE BUILDING SOMEWHERE IN A MAJOR U.S. CITY. CAMERA FOLLOWS A TALL, ATTRACTIVE WOMAN WHO LOOKS LIKE SHE’S THE GOALIE FOR THE AMERICAN WOMEN’S SOCCER TEAM. SHE IGNORES THE RECEPTIONIST, STALKS INTO THE OFFICE OF A RUGGED, DANIEL CRAIG-LOOKING CEO, YANKS HIM OUT OF HIS CHAIR BY HIS TIE AND SLAPS HIM HARD ACROSS THE FACE. THE CEO SMILES, RUBS HIS CHIN AND RESPONDS:
“Thanks. I needed that.”
THE WOMAN SHOVES THE CEO BACK IN HIS AERON CHAIR AND SAYS:
“Okay. So What’s the story here?”
That’s how the team at SpinDragon Rising keeps bad things from happening. It’s the core question every decision maker should ask before doing anything. But most often it never crosses the mind of a typical corporate decision maker. Why?
Because executive brains have a ban on the word “story.” Not MBA enough. Too touchy feely. Smells too much of Shakespeare and not enough of Machiavelli. As a result, most executive decisions end up focusing on the wrong problem in the wrong context and with the wrong tools. All because they don’t know what part of the current corporate story they are actually living in at the time they signed off on their last train wreck. No wonder the unwashed strategic story deciders live such hazardous lives.
That’s why at SpinDragon Rising we don’t mess around with all the usual “long-way-around-very-expensive” Band-Aids for Executive indecision. We cut to the story. We analyze it. Discuss it. Stress it. In a tenth of the time a normal due diligence PowerPoint would happen, we usually can find where your narrative falls apart. And that will be exactly the spot that you can begin to hunt down and slaughter the false assumptions that led you into the land of the losers.
Narrative Decisioning. Simple. Straightforward. Fast. Efficient. Effective. Solid and trustworthy. Great for job security.