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Okay. So What’s the Story here?
LOCATION: A HIGH-RISE OFFICE BUILDING SOMEWHERE IN A MAJOR U.S. CITY. CAMERA FOLLOWS A TALL, ATTRACTIVE WOMAN WHO LOOKS LIKE SHE’S THE GOALIE FOR THE AMERICAN WOMEN’S SOCCER TEAM. SHE IGNORES THE RECEPTIONIST, STALKS INTO THE OFFICE OF A RUGGED, DANIEL CRAIG-LOOKING CEO, YANKS HIM OUT OF HIS CHAIR BY HIS TIE AND SLAPS HIM HARD ACROSS THE FACE. THE CEO SMILES, RUBS HIS CHIN AND RESPONDS:
“Thanks. I needed that.”
THE WOMAN SHOVES THE CEO BACK IN HIS AERON CHAIR AND SAYS:
“Okay. So What’s the story here?”
That’s how the team at SpinDragon Rising keeps bad things from happening. It’s the core question every decision maker should ask before doing anything. But most often it never crosses the mind of a typical corporate decision maker. Why? Read more
About SpinDragon Rising
SpinDragon Rising is a narrative decisioning consultancy with deep roots in marketing, advertising, propaganda and other dark arts of corporate business. It evolved out of JCarter&Crew, a feral marketing consultancy, which still does those kind of things. Learn more
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